Apple goes European by Claudia Sonea

The giant company Apple Inc. fulfills the promise of launching its newest product, the iPhone. At the press release Steve Jobs, Apple Chief Executive, stated that the iPhone will go on sale in Britain on November 9 and O2 will have the monopole over its distribution. It will be the first time the 3 month old partnership between the mobile and media player companies will go outside the United States. Consumers will be able to find it in Apple stores, O2 retail outlets and The Carphone Warehouse at a $536 price, including the British value-added tax. Apple CEO Steve Jobs and O2 CEO Matthew Key did not give any comments on the details of their partnership, but rumor has it that O2 PLC offered 40 percent of their revenues from customers that use the device in exchange. Moreover the other 60 percent will be shared with The Carphone Warehouse. There were not given any specification on other countries were it might be launched, but Germany's Deutsche Telekom AG at a news conference in Berlin revealed that Dow Jones Newswires showed the desire to launch the iPhone in Germany. In Spain Telefonica SA is the favorite, while in France Orange is thought to be the chosen one. However, none of the companies mentioned previously confirmed negotiations with Apple. In the US it was on sale starting 29 of July, but only after its price was reduced with one third the selling began to grow and therefore Cupertino, California-based Apple announced last week that it had sold 1 million iPhones. There is no other news about other price reduction and despite iPhone's ability to play music, TV shows and movies and browse the Web, Apple will still face some troubles because according to Chris Green, editor of IT Pro, a trade magazine the 290 pounds will scare most of the customers. Also he says that because of the brand they might still pull it over. The hottest product will be available to be acquired.Although Jobs says it is protected to work only on O2, it can be decoded- the news reporters at the conference proved it. Enjoy!

related story: http://news.yahoo.com/s/ap/20070918/ap_on_hi_te/britain_apple;_ylt=Ahb.dGT3D4qZ_d_Us8k6Ghqs0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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