SigEx Telecom : Search Service for Mobile Content developed by Googleby Ioana Madalina Tantareanu

People familiar with the matter say that as the Internet Google Inc. company pushes more deeply into wireless, it is trying t o develop a new search service for cellphones that will help consumers find and buy ringtones, games and other mobile content.The company wants to do much more than just looking up Web pages, effectively becoming a gateway for finding and paying for mobile media content, although Google already offers cellphone users a version to search the web of it`s popular searching engine. According to the new system, users would search for a ringtone and get back a list of providers as well as links helping them to download the material. Google would place companies for high placement in the search results, much the way it offers "sponsored links" on computer Web searches, the people familiar with the plans say.The project has been marred by a series of technical delays, even if the company has been working for months with content providers, large or small entertainment companies.This fact illustrates that there`s a learning curve as Internet giants adjust to the peculiarities of the mobile world.A social-network was considered included by the company,that would let users of the company's Gmail email service exchange content, a person familiar with the initiative says.It is also said that the service would work much more like the Google Product Search service, formerly known as Froogle. The sale of mobile content like ringtones and games could become a threat to large cellphone operators like Verizon Wireless and AT&T Inc., is planned to broker by Google, especially if the company enables customer payment through eBay Inc.'s PayPal or its own online Checkout service.There have been built storefronts to sell such material by the operators and they would prefer to hold on to consumer`s attention and spending. Google and Yahoo companies have been competing with start-ups like Medio Systems Inc. and JumpTap Inc., when it came to searches on cellphones. All providers are tempted by the potential ad revenue that could be generated by sponsored links alongside search results.Revenue from search ads is still small, but Google and others see it growing down the road.

by Ioana Madalina Tantareanu for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.